THis makes sense, since I've built several lovely little friends in their stores.
However, I don't think they really considered all the ramifications of their most recent subject line:
Our December newsletter is stuffed with furry fun all month long
I keep snickering every time I scroll past it in my Inbox.
And just so you can see for yourself, here's a link to the web version of the December BAB newsletter
No, really... check out the page title that appears at the top of your browser window!